Sure, there might be a few people who still refuse to touch a computer, let alone a Smartphone or tablet, but they are definitely in the minority. Because of this trend, you know the importance of having a website for customers to discover your company. But how do you make sure your customers can find your site? You can use online marketing and such strategies as search engine optimization (SEO). With SEO, you improve your website’s ranking in the organic search results of popular search engines like Google. But SEO can be time consuming, and many businesses turn to companies such as OrangeSoda for SEO ranking improvements. But how do professional online marketers improve your site’s rankings?
While there is a myriad of ways to improve SEO for a website, two main factors are keyword phrases and content. The keyword phrases are the words your customers place in the search bar to find information on your company, industry, product, and of course, to find your website. To successfully attract more customers to your website, you need to focus on keyword phrases that are relevant to your business, and common for your customers to use. These are the type of keyword phrases that you want your rankings to be higher on to move your website higher up on the results list.
The biggest item that search engines look for when determining a website’s ranking is the content. Content has to be fresh and regularly updated, but should remain relevant to the company’s services, product, or industry. While occasionally updating the basic site information can help, one of the best ways to include regularly updated content on your site is through a blog. Blogs will provide a place for you to give information to your customers on upcoming events, company achievements, and tips on the industry or products you offer. Blogs also give another route for potential customers to find you, and the regularly updated content provides a reason for them to keep coming back. Researching keyword phrases and keeping a regularly updated blog can be time consuming for you and your employees, which is why many companies choose the services of professional online marketing companies such as OrangeSoda for SEO ranking strategies.