Now that the world of commerce has pretty much taken up shop online, every business owner is scrambling to make their website more user-friendly and easier to find. This involves several strategies such as search engine optimization, pay-per-click advertising, social media marketing, and onsite optimization. Unfortunately, the later is probably the most important and the least practiced. There are several frequently asked questions about it, which are discussed further throughout this article.
What Is It?
This particular task of optimizing is not to be confused with conversion optimization—although it does include some of the same aspects. The basic gist of it is that the website should be configured so it can be readily indexed by search engines. In other words, things like its loading speeds, design conventions, code structure, and W3C compliance will all need to be worked over to make it appealing to the algorithms used by search engines. The goal at the end of the day is to make it so that the site will rank and convert easily.
How Often Should It Be Done?
It really only needs to be done once. If it is set up right, there should be no need to do it again. The only time you would want to do it again is if you have changed the site’s functionality as that could screw up some of the original settings from the first set up. Of course, other things should be changed and tweaked frequently, such as pay-per-click campaigns; however, when it comes to your initial optimization, it will only need to be done once.
How Does It Affect Your Website?
Every website has something called an overall quality score. The search engine algorithms determine this. Of course, all algorithms are slightly different depending upon the search engine itself. Each search engine ranks different things at different levels. It has been said by many that the onsite optimization accounts for 25% of the total website quality score. That is a huge amount that can be controlled by you if you take action and get it done right. Indeed, it really affects your total outcome quite a bit, so be sure to get it done.
This is a guest post provided to Cori’s Coupon Corner for its readers.